In Indian classical music, a raga is a scale upon which a song’s notes are constructed. In ancient Sanskrit, the word raga means both melody and colour; a raga is believed to have the power to paint the spirit of the lives it touches.
Founded by the Chaudry family in the summer of 2012, RAGA is a brand created to empower the RAGA woman to paint the world with her authenticity. RAGA is a vision of the world that celebrates the convergence of east and west, material and spiritual, ancient and young, and of course, melody and colour. What started as a family project with a pair of dip-dyed crochet shorts has in the span of a few short years emerged as a lifestyle brand fit for the modern bohemian.