Loobie’s Story clothing Australia continues to grow in popularity, cherished for its expressive femininity, romantic prints and beautifully wearable silhouettes. This is a brand with strong New Zealand roots, known for its imaginative design handwriting, thoughtful fabric selection and a distinctive approach to print that resonates deeply with Australian women. For SS25, Loobie’s Story presents LA bohème — a collection that honours the brand’s luxury bohemian spirit while embracing creativity, wanderlust and a desire to live life with authenticity and joy.
This season’s prints and palettes capture the essence of a free spirit: confident, curious and full of personality. SS25 feels intimate and expressive, offering styles that move with ease, flatter naturally and feel right for warm weather across Australia and New Zealand alike. At Weekends Boutique, we have selected the most captivating and wearable pieces from the range, showcasing the best of what Loobie’s Story has created for the new season.
THE SS25 DESIGN VISION – INSIDE LA BOHÈME
The LA bohème theme draws inspiration from the creative heart of Loobie’s Story — a connection to colour, art and beautifully imagined prints that elevate everyday dressing. The New Zealand influence remains strong, blending an easy-going antipodean sensibility with refined detailing and a strong feminine point of view.
This collection embraces soft movement, airy fabrics and effortless silhouettes that feel perfectly suited to Australian summers. LA bohème encourages women to express themselves through colour, pattern and modern romanticism. It is a reminder that style should feel free, joyful and utterly personal.
Inspired by New Zealand creativity with colour-rich, artistic prints.
Soft movement and airy fabrics designed for effortless summer wear.
Encourages free-spirited, joyful and deeply personal expression through style.
FREE SPIRIT – COLOUR, MOVEMENT AND LIGHTNESS
The Free Spirit print embodies everything Loobie’s Story is known for: vibrant colour combinations, expressive artwork and silhouettes that feel made for long, sunlit days. This print brings together a joyful multi-colour design that celebrates movement and optimism. The Free Spirit Tie Midi Dress drapes beautifully and creates a graceful outline whether worn for relaxed weekends or warm evening gatherings. The Free Spirit Top captures the same expressive energy and pairs effortlessly with denim, linens or softly structured pants, making it a versatile wardrobe enhancer. Meanwhile, the Free Spirit Dress offers an alternative silhouette within the same painterly colour story. Each piece is designed with breathability in mind, reflecting New Zealand’s relaxed approach to fashion while aligning perfectly with Australian summer style.
LOOKING GLASS – MODERN ROMANCE IN IVY MULTI
The Looking Glass print presents a softer and slightly more romantic perspective within the SS25 palette. Its Ivy Multi colourway blends gentle greens with layered tones, creating a painterly effect that is both flattering and contemporary. The New Zealand design heritage of Loobie’s Story shines here through artistic texture and thoughtful composition. The Looking Glass Midi Dress brings fluid movement and elegant shaping, ideal for days when you want polish without effort. The Looking Glass Shirt introduces a more tailored interpretation of the print, while the Looking Glass Top provides a relaxed yet feminine option that transitions easily from weekday dressing to weekend outings. The full print story is sophisticated, wearable and beautifully suited to both Australian light and warm-weather living.
Softer, romantic print with a flattering Ivy Multi palette.
Painterly textures that highlight Loobie’s Story’s New Zealand design heritage.
Fluid movement and elegant shaping in the Looking Glass Midi Dress.
Tailored option available in the Looking Glass Shirt.
Looking Glass Top offers relaxed femininity for weekday-to-weekend wear.
MAEVE – ARTISTIC EXPRESSION IN INDIGO AND PINK LEMONADE
Maeve introduces an artistic duality to the SS25 collection. Available in two colourways — Indigo and Pink Lemonade — the print tells two vastly different stories while remaining true to the brand’s expressive roots. The Indigo palette is deeper, moodier and more dramatic, while Pink Lemonade brings soft brightness and a romantic sensibility.
The Maeve Tulle Dress showcases layered tulle that creates ethereal movement and a floaty silhouette, making it an exceptional choice for special summer events. The Maeve blouses in both colourways deliver feminine drape, easy styling and the tactile softness Loobie’s Story is known for. These pieces reflect New Zealand’s creative spirit, offering effortless styling options for both casual and more elevated settings in Australia.
LA BOHÈME – THE SIGNATURE PRINT OF THE SEASON
La Bohème is the hero print of the collection and the clearest expression of this season’s narrative. It brings together expressive linework, soft tonal detail and a distinctive bohemian sensibility. The La Bohème Midi Dress delivers a sculpted yet free-flowing silhouette that flatters effortlessly, while the Shirt Dress version offers everyday versatility with a refined casual edge
The La Bohème Top provides a lighter, easy-to-style option that pairs beautifully with skirts or relaxed pants. This print represents what Loobie’s Story does best: artful elegance grounded in wearability. The hues, flow and personality of La Bohème make it a signature summer story across both New Zealand and Australia.
WHY SHOP LOOBIE’S STORY AT WEEKENDS?
Weekends Boutique has a longstanding connection with Loobie’s Story, offering a carefully curated range that reflects what our customers love most about the brand. Our selection for SS25 focuses on wearability, print harmony and flattering shapes in sizes suited to real women.
With boutique styling expertise, a strong understanding of New Zealand fashion and fast delivery across Australia and New Zealand, we make it easy to discover pieces that truly resonate.
Our team understands the confidence that great design can inspire, and Loobie’s Story remains one of our most sought-after labels for good reason.
Curated SS25 styles chosen for real women.
Exclusive prints and customer favourites in stock.
Expert boutique styling and personalised support.
Fast, reliable delivery across Australia and New Zealand.
Trusted Loobie’s Story stockist with years of experience.
Shop The Latest from Loobie's Story
Weekends Boutique offers a curated Loobie’s Story range selected specifically for Australian women who love expressive, feminine style.
Our SS25 edit focuses on wearable silhouettes, harmonious prints and flattering shapes that suit real women.
We understand New Zealand fashion deeply and choose pieces that blend beautifully into Australian summer wardrobes.
Customers enjoy personalised styling support in-store and fast delivery across both Australia and New Zealand.
Loobie’s Story remains one of our most loved labels thanks to its confidence-boosting designs and consistently timeless appeal.
What is Loobie’s Story SS25 about?
The collection celebrates bohemian luxury, New Zealand creativity and feminine expression through colour and print.
What are the key prints this season?
Free Spirit, Looking Glass, Maeve and La Bohème.
Is Loobie’s Story suitable for Australian summer?
Yes, the fabrics are lightweight, breathable and ideal for warm Australian conditions.
What sizes does Loobie’s Story offer?
Most pieces run from 8 to 18 with flattering, feminine shaping.
Do you ship Loobie’s Story to New Zealand?
Yes, Weekends ships across Australia and New Zealand.
