Madly Sweetly

Weekends Boutique: Sizes 8 to 18 Collection

Loobies Story sister brand Madly Sweetly has always designed with you, the Australian and New Zealand women in mind. The desire to own relaxed and contemporary wardrobe essentials that are perfect for the busy woman of today is at the forefront of the Madly Sweetly design process. Our Weekends Boutique curation of the Madly Sweetly range in sizes 8 to 18 offers an effortless mix-and-match style, ensuring you look and feel great no matter the occasion.

We understand your desire for bright, colourful, and feminine pieces, as well as the need for functionality—sometimes all in one outfit! That’s why our selections prioritize comfort while being versatile enough for various environments and tasks.

We embrace trends without being driven by them; our focus is on crafting a collection that stands the test of time and complements your lifestyle. Each season, the Madly Sweetly design process evolves cohesively, featuring shapes that flatter, playful prints, and fabrics that feel luxurious against your skin.

Madly Sweetly – wear it your way!